The World Intellectual Property Organization (WIPO) recently adopted Dr. Moore’s definition of a brand for their 2013 report on Global Brands. While endeavoring to find a comprehensive and academically accurate definition, WIPO adopted Dr. Moore’s groundwork…
KLM, Inc.® Management Consultation
The Thinking Necessary for Success™
Why We Are Here
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.Intellectual Capital in Enterprise Success
By Dr. Lindsay Moore and Lesley Craig, Esq.“Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices.”–Mark Chandler, Sr. VP, General Counsel, Cisco Systems, Inc Read more...
Available in Hardcover.