Thursday, July 18, 2024

New Thinking About the Value of Strategy

During the 1960s and the 1970s, “strategic planning” emerged as the model for corporate planning. However, by the 1980s, the value of strategic planning began to be called into question.

The New Brand Management – Corporate Reputation

Corporate branding is moving beyond its concern with consumers alone, to become increasingly concerned with inspiring confidence among investors, creating a positive work environment for employees, and protecting the communities and the environment within which an enterprise operates. This shift to a brand strategy of social responsibility is a brand management strategy for attracting and retaining customers by building corporate reputation through the practice of corporate social responsibility.