The World Intellectual Property Organization (WIPO) recently adopted Dr. Moore’s definition of a brand for their 2013 report on Global Brands. While endeavoring to find a comprehensive and academically accurate definition, WIPO adopted Dr. Moore’s groundwork…
London, England – March, 2013
Friday, March 1, 2013 by
Dr. Moore has again been named to the IAM 300 – “The World’s Leading IP Strategists” The IAM 300 is composed of consultants, financiers, lawyers and attorneys whose primary skill set is focused on helping IP owners to increase the strategic and monetary value of rights portfolios…
London, England – November, 2012
Tuesday, November 20, 2012 by
Dr. Moore’s article, The Law and the Ultimate Intellectual Asset, was published in IAM Journal in London, England…
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.