While the pursuit of growth and profits continues to rule daily life within the corporate world, a growing number of businesses are also measuring their success against one of the most fundamental ethical principles of business – that of “social responsibility.”
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Social Responsibility and the Commercialization of Society
Monday, September 12, 2011 by KLM, Inc.
Filed Under: Marketing Tagged With: capitalism, commercialization, ethics, social responsibility
Social Capital and Economic Growth
Wednesday, August 31, 2011 by KLM, Inc.
Many believe that social capital is an under-leveraged intellectual capital asset which could be powerfully mobilized within both organizations and communities to deliver benefit.
Filed Under: Intellectual Capital Tagged With: economic growth, social capital, social responsibility
Strategy for an Ethical Organization
Sunday, August 28, 2011 by KLM, Inc.
Until recently, few organizations seriously considered ethics to be a legitimate topic for enterprise planning and strategic thinking. Those at the top of an enterprise regularly spent time developing their organizational and functional strategic plans, their growth strategy, possibly even their brand strategy, but ethics and regulatory compliance was merely an issue for the finance department, legal counsel, and possibly human resources.
Filed Under: Advanced Strategic Thinking, Ethics, Regulatory Tagged With: corporate social responsibility, ethics, Sarbanes-Oxley Act, social responsibility
Branding State and Civic Entities
Wednesday, August 24, 2011 by KLM, Inc.
To many it sounds strange to talk of “branding” a state or civic entity, but it is quickly becoming common practice among nations, regions, cities, and communities. Branding has spread rapidly beyond the confines of the corporate world of consumer products to embrace all entities ranging from the individual person to supra-national organizations, such as the European Union.
Filed Under: Brand Strategy Tagged With: branding, government, public diplomacy, social responsibility
Strategy for Delivering Social and Cultural Benefit
Wednesday, August 10, 2011 by KLM, Inc.
The theory and practice of professional strategy is reaching into the world of philanthropic and nonprofit organizations and driving the creation of new strategic performance measurement systems that promise to optimize the delivery of social and cultural benefit to society.
Filed Under: Advanced Strategic Thinking Tagged With: social responsibility, strategic thinking
“The Ethical Crisis in America” – A Status Report
Monday, August 8, 2011 by KLM, Inc.
“The Ethical Crisis in America” – A Status Report (2005). In America, the bursting of the so-called “dot-com bubble,” led to an unfolding ethical crisis that has expanded to become multinational, and now, global in its occurrence.
Filed Under: Ethics Tagged With: corporate social responsibility, ethics, regulatory compliance, Sarbanes-Oxley Act, social responsibility
Brand Relevance
Tuesday, July 19, 2011 by KLM, Inc.
In a world of too many brands for human cognition to make sense of, a successful brand needs to stand for something that actually matters. What makes brands enduringly relevant today is the way their enterprise impacts the society, its culture, the environment, the world, and values which aren’t consumer-driven considerations.
Filed Under: Brand Strategy, Marketing Tagged With: branding, corporate planning, ethics, social responsibility, strategic thinking
The New Brand Management – Corporate Reputation
Monday, July 11, 2011 by KLM, Inc.
Corporate branding is moving beyond its concern with consumers alone, to become increasingly concerned with inspiring confidence among investors, creating a positive work environment for employees, and protecting the communities and the environment within which an enterprise operates. This shift to a brand strategy of social responsibility is a brand management strategy for attracting and retaining customers by building corporate reputation through the practice of corporate social responsibility.
Filed Under: Brand Strategy Tagged With: branding, corporate social responsibility, enterprise, market capitalization, social responsibility
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.