For the first time in the 20 year history of brand valuations, Coca-Cola is not the #1 brand in the world! This year Apple Computer has taken their place, and Coca-Cola, while growing over prior year, and has fallen to #3 in the ranking. What does this tell us about the value of corporate assets?
KLM, Inc.® Management Consultation
The Thinking Necessary for Success™
Why We Are Here
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.Intellectual Capital in Enterprise Success
By Dr. Lindsay Moore and Lesley Craig, Esq.“Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices.”–Mark Chandler, Sr. VP, General Counsel, Cisco Systems, Inc Read more...
Available in Hardcover.