As Chinese and Ayurvedic medicine and indigenous substances increasingly influence the creation of new foods and dietary-supplements products, it becomes important to understand how the traditional knowledge movement is shaping the structure of new products, and limiting the opportunity to capitalize upon the cultural knowledge of other cultures. What is this trend and what does it suggest for business strategy?
Published in Functional Ingredients, September, 2008, page 16
Download the PDF: Traditional Knowledge & Business Strategy – Be Careful What You Claim to Own
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