Tuesday, February 27, 2024

The Theory of Branding


1. Create an identity that stands for a set of values.

2. Emblazon your product(s) or service(s) with it.

3. Communicate it consistently.

4. Grow and change with the marketplace and the consumer.

5. Become a way of life for a loyal franchise of customers and consumers.

6. Attract new users and grow unendingly.

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