Not every company is in a position to practice classical carrot and stick style licensing. But that does not mean that licensing is not an option for every business, regardless of the intangible assets they own.
KLM, Inc.® Management Consultation
The Thinking Necessary for Success™

Not every company is in a position to practice classical carrot and stick style licensing. But that does not mean that licensing is not an option for every business, regardless of the intangible assets they own.
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.
By Dr. Lindsay Moore and Lesley Craig, Esq.Available in Hardcover.
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