Managing the growth and change of a Brand has always been difficult, requiring both art and wisdom. Most Brands are either over-managed and not allowed to change, or not managed at all and allowed to drift or even languish without strategic guidance or direction. The real art is to manage your Brand in such a way as to respect its natural expression. There is an art to it.
Building Market Capitalization With Intellectual Capital Assets
Friday, August 12, 2011 by
For every dollar of value contributed by tangible assets, two to four dollars more are being contributed to enterprise value by the intangibles. How can we make intangible assets, known as Intellectual Capital, actionable so we can use them to drive corporate valuation and stock price? Here is a simple way to think about the subject…
Changing Global Demographics
Wednesday, August 10, 2011 by
Population growth and sustained consumption are necessary to fuel the continued development of modern capitalism, both to provide a constant work force to drive productivity, and to ensure ongoing marketplace demand. The predicted population changes will, therefore, have profound implications for both business and the economy.
New Thinking About the Value of Strategy
Wednesday, August 10, 2011 by
During the 1960s and the 1970s, “strategic planning” emerged as the model for corporate planning. However, by the 1980s, the value of strategic planning began to be called into question.
Competitive Strategy
Wednesday, August 10, 2011 by
Competitive advantage is that toward which strategic thinking aspires. Yet, ultimately, all competitive advantages are transitory. The only “sustainable competitive advantage” is the commitment to keep evolving one’s strategy to stay current with the times.
Low Memorial Library at Columbia University, New York City
Tuesday, August 9, 2011 by
The libraries of large universities hold substantial amounts of the world’s knowledge-base. This image shows one of 22 libraries in the Columbia University system. Low Memorial Library was completed in 1897 and served as the main library until 1934. Today this landmark building functions as the administrative center of the University and houses the offices of the President and the Provost.
The Capitalist Business Model – Efficiency and Innovation
Monday, August 1, 2011 by
Much of the present debate over outsourcing is driven by focusing only on a portion of the entire capitalist business model … greater profitability leads to enhanced innovation, training, and education which drive the creation of higher paying new jobs, which drive the next wave of economic growth. Economically our faith has to be with capitalism, and politically our commitment has to be with the engines of innovation and education that allow workers to move up the ladder.
Central University Library of Bucharest
Friday, July 29, 2011 by
The Central University Library of Bucharest is a library in central Bucharest, located across the street from the National Museum of Art of Romania. During the Romanian Revolution of 1989, a fire was started in the building and over 500,000 books, along with 3,700 manuscripts, were burnt.
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets, such as intellectual property, will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.