Tuesday, October 19, 2021

Archives for August 2011

Liberation Marketing and Consumer Society

Corporate marketers and advertising agencies eventuated “Liberation Marketing” to trump Lifestyle Marketing. The theory was that brands would pose as revolutionaries acting on our individual behalf by selling the apparatus of “cool,” “hip,” “alternative” – without of course ever actually being cool, hip, or alternative themselves.

Enhancing Profitability with Intellectual Property (PDF)

Even companies with small IP portfolios can leverage their holdings into the free cash flow of licensing income by parsing their IP holdings.

Patents Can Protect Formulations and Processes (PDF)

Many manufacturers overlook the opportunity to patent aspects of their food products or specialised manufacturing processes. This is especially true in the natural products industries, where unusual ingredients are often mixed together and specialised production processes are increasingly required to make successful products. In most natural product categories, it takes substantial innovation for manufacturers to be able to produce successful functional and natural food products.

An Industry in Crisis: Are Consumers Getting What They Deserve? (PDF)

The dietary-supplement industry has come a long way from its humble beginnings, and, some say, from its ethical and moral foundation. Industry expert Lindsay Moore, PhD, explores some of the most pressing ethical and least understood legal issues confronting suppliers, marketers and manufacturers.

Branding State and Civic Entities

To many it sounds strange to talk of “branding” a state or civic entity, but it is quickly becoming common practice among nations, regions, cities, and communities. Branding has spread rapidly beyond the confines of the corporate world of consumer products to embrace all entities ranging from the individual person to supra-national organizations, such as the European Union.

The State as a Brand

Brand gurus have long declared that all public entities and identities, and not just consumer packaged goods, are “Brands.” Today we see the truth of that assertion as we recognize the emergence of the “Brand-State.”

Reverse Engineering for Competitive Advantage (PDF)

Reverse engineering competitors’ formulations is legal, can be ethical and can benefit a company’s strategic position in the marketplace – if it is pursued in the right way. As such, reverse engineering is a powerful product-development tool that can be used to trump even patent-protected formulations or proprietary compounds, thus enhancing a company’s place in the marketplace.

Library of Canadian Parliament, Ottawa, Canada

The Library of Parliament is the main information repository and research resource for the Parliament of Canada. In the history of knowledge management, bodies of government have always needed to amass large and specialized libraries to do the work of government.

Palace of Westminster and Big Ben, London

Palace of Westminster, Westminster Bridge and Big Ben, London, England. The Palace of Westminster, is the meeting place of the two houses of the Parliament of the United Kingdom—the House of Lords and the House of Commons. It lies on the north bank of the River Thames in the heart of London.

Ceiling, Library of Congress, Washington DC

Library of Congress building, Main Reading Room Ceiling, Thomas Jefferson Building, Washington DC. The oldest of the three United States Library of Congress buildings, the Thomas Jefferson Building was built between 1890 and 1897. It is known for its classic facade and elaborately decorated interior. The Library of Congress Building as it was at first known, is located on First Street SE, between Independence Avenue and East Capitol Street in Washington, DC.