Thursday, April 27, 2017

Towards a Strategy of Valuing Patents as Intellectual Capital

Patents are a major force in the world economy, and one of only a few metrics commonly employed to gauge the tides of new ideas and innovation that are driving our economy. Even with the present declining rates of R&D investment, leading nations spend over $1 billion dollars each day generating intellectual property.

Building Market Capitalization With Intellectual Capital Assets

For every dollar of value contributed by tangible assets, two to four dollars more are being contributed to enterprise value by the intangibles. How can we make intangible assets, known as Intellectual Capital, actionable so we can use them to drive corporate valuation and stock price? Here is a simple way to think about the subject…

The New Brand Management – Corporate Reputation

Corporate branding is moving beyond its concern with consumers alone, to become increasingly concerned with inspiring confidence among investors, creating a positive work environment for employees, and protecting the communities and the environment within which an enterprise operates. This shift to a brand strategy of social responsibility is a brand management strategy for attracting and retaining customers by building corporate reputation through the practice of corporate social responsibility.