While the pursuit of growth and profits continues to rule daily life within the corporate world, a growing number of businesses are also measuring their success against one of the most fundamental ethical principles of business – that of “social responsibility.”
A Theme Park for Dracula? Entertainment Branding. During the early 1990s, with the success of Walt Disney World in Florida, it seemed that theme parks were the brand building tool of choice for any Brand which could offer entertainment and rich media. Driven by the need to build a post-communist economy, Romania has moderated its previous rejection of Dracula as a vampire and shifted its focus to leveraging the Transylvanian myth for economic gain.