The biggest obstacles to the success of planning are usually located within the organization itself. They are:
1) The failure to have a plan, or to successfully communicate it to others.
2) Elevating the imperative to grow to a level that includes sacrificing differentiation and competitive advantage.
3) The failure to position the enterprise in the marketplace and establish a brand.
4) The failure to understand market saturation and the law of diminishing returns.
5) The failure to manage change.
6) The failure to have a contingency plan and to act upon it.
7) The failure of leadership to lead and make hard choices.
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