Tuesday, August 22, 2017

Reverse Engineering for Competitive Advantage (PDF)

 

Reverse engineering competitors’ formulations is legal, can be ethical and can benefit a company’s strategic position in the marketplace – if it is pursued in the right way. As such, reverse engineering is a powerful product-development tool that can be used to trump even patent-protected formulations or proprietary compounds, thus enhancing a company’s place in the marketplace.

Published in Functional Ingredients, June, 2008, page 14

Download the PDF: Reverse Engineering for Competitive Advantage

Copyright © 2008 KLM, Inc. All Rights Reserved

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