Patents, trademarks, copyrights and other intangibles are not worth anything if they sit in isolation. It requires individuals with vision and ability to understand their potential and to turn this into meaningful return by putting in place programmes that will maximise their value.
Published in Intellectual Asset Management, August/September 2004
Download the PDF: The Strategic Positioning of Intangible Assets
Copyright © 2004 KLM, Inc. All Rights Reserved
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