Competitive advantage is that toward which strategic thinking aspires. Yet, ultimately, all competitive advantages are transitory. The only “sustainable competitive advantage” is the commitment to keep evolving one’s strategy to stay current with the times.
The Capitalist Business Model – Efficiency and Innovation
Much of the present debate over outsourcing is driven by focusing only on a portion of the entire capitalist business model … greater profitability leads to enhanced innovation, training, and education which drive the creation of higher paying new jobs, which drive the next wave of economic growth. Economically our faith has to be with capitalism, and politically our commitment has to be with the engines of innovation and education that allow workers to move up the ladder.
Why Does Planning Fail?
Strategic Readiness
The competitive advantages found in modern corporations, non-profit organizations, and even governmental agencies are increasingly determined by the strategic readiness of their intangible assets. Typically, an organization’s physical assets, such as machinery, finished goods inventory, or cash are immediately deployable in most situations. However, intangible assets present new challenges in terms of how responsively they can be deployed for business purposes.

As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.