Wednesday, March 29, 2017

Brand equity critical in firms’ valuation (PDF)

With the dawn of the Age of Intellectual Capital, during the mid ’90s, came the realization that the real wealth in the modern enterprise is located in the intangible assets of that enterprise—as opposed to the “traditional (tangible) assets” such as real estate, plant, equipment, inventory, cash and the like.

Reprinted by permission of Boulder County Business Report

Download the PDF: Brand equity critical in firms’ valuation

Copyright © 2001 KLM, Inc. All Rights Reserved.

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