The future belongs to those who are most adept at leveraging intangible, intellectual capital assets as the new means of economic production in the 21st Century economy.
Intellectual Capital in Enterprise Success brings this new knowledge to the forefront in order to help you harness and deploy your company’s intellectual assets, such as brands, intellectual property, & knowledge.
“Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices.”
– Mark Chandler, Sr. VP, General Counsel, Cisco Systems, Inc
Publisher: Wiley; 1 edition (March 28, 2008)
Dimensions: 6.3 x 0.9 x 9.4 inches
File Size: 2190 KB
Print Length: 196 pages
Page Numbers Source ISBN: 0470224797
Publisher: Wiley (March 28, 2008)
Sold by: Amazon Digital Services