Dr. Moore and her colleague Lesley Craig, Esq. are the authors of Intellectual Capital in Enterprise Success – Strategy Revisited.
The future belongs to those who are most adept at leveraging intangible, intellectual capital assets as the new means of economic production in the 21st Century economy.
Intellectual Capital in Enterprise Success brings this new knowledge to the forefront in order to help you harness and deploy your company’s intellectual assets, such as brands, intellectual property, & knowledge.
“Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices.”
– Mark Chandler, Sr. VP, General Counsel, Cisco Systems, Inc
Available Formats:
Hardcover Edition
196 pages
Publisher: Wiley; 1 edition (March 28, 2008)
ISBN-10: 0470224797
ISBN-13: 978-0470224793
Dimensions: 6.3 x 0.9 x 9.4 inches
Kindle eBook
File Size: 2190 KB
Print Length: 196 pages
Page Numbers Source ISBN: 0470224797
Publisher: Wiley (March 28, 2008)
Sold by: Amazon Digital Services
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.