Tactical deployment of intellectual assets may bring short-term benefits, but sustainable success depends on thinking and acting strategically. (Originally published in Intellectual Asset Management, London, England)
Uncertainty and Scenario Planning
Thursday, December 1, 2011 By Leave a Comment
During the 1990s, under the influence of a booming economy in the Western world, rapidly expanding globalization, and the new rhetoric of business models, even respected business gurus propounded the idea that, because everything was changing so quickly, “planning was dead.”
As the knowledge-based economy expands, the companies and individuals that possess intangible intellectual assets will need specialized expertise, strategic thinking, legal experience, and the wisdom necessary to manage intellectual assets.