Sunday, September 24, 2017

Archives for September 2011

The Truth About Licensing (PDF)

Not every company is in a position to practice classical carrot and stick style licensing. But that does not mean that licensing is not an option for every business, regardless of the intangible assets they own.

Surviving Financial Crisis with Structural Capital (PDF)

With an intellectual-asset audit, companies can often find Rembrandts in the attic. Ideas, patents, trademarks and/or infringements are often discovered that may help capitalize the enterprise that holds them.

Towards a Strategy of Valuing Patents as Intellectual Capital

Patents are a major force in the world economy, and one of only a few metrics commonly employed to gauge the tides of new ideas and innovation that are driving our economy. Even with the present declining rates of R&D investment, leading nations spend over $1 billion dollars each day generating intellectual property.

Corporate Governance in Private Organizations

Corporate Governance in Private Organization. In the wake of corporate scandal, widespread unethical behavior, and illegal activity in some of our most respected organizations, corporate governance in both public and private organizations is undergoing possibly the greatest change since the original creation of the Securities and Exchange Commission during the 1930s. The Sarbanes-Oxley Act of 2002 formalized many new white-collar crimes, set stiff penalties for such crimes, and is impacting every element of Board governance from independent membership and financial competency, to employee whistle blowing and the role of auditors.

How Do We Think Strategically?

Within today’s rapidly changing corporations, individuals at all levels are increasingly called upon to demonstrate their ability to think strategically. However, many are inadequately prepared to perform this task. Many new executives, and even those long within the executive ranks, are unsure how to properly engage in strategic thinking.

Intangible assets, intellectual capital or property? It does make a difference

In modern discussions regarding the value of intellectual property, terminology can often become confusing. To prevent misunderstanding, it’s important to differentiate between “intangible assets,” “intellectual capital” and “intellectual property.”

Making Marketing Strategic

Marketing, as a functional discipline, has had to reinvent itself more than once during the last decade. Remember the distinction in the 1980s between “sales oriented” and “marketing oriented” companies? The first big change was during the early 1990s when marketing was routed from it pedestal in “marketing oriented” companies to become the handmaiden of branding…

Branding Diamonds

During the 1990s, De Beers Consolidated Mines began the then seemingly unusual practice of “Branding” its diamonds. It began inscribing a small Brand Mark on its stones to differentiate its products within the commodity marketplace, and to ensure their worth against the inexorable declining value of non-oil commodities. The growing success of Brands, Branding and the strategies of Consumer Packaged Goods (CPG) Marketing are widely recognized within the global business community.