Monday, December 18, 2017

Archives for July 2011

Central University Library of Bucharest

The Central University Library of Bucharest is a library in central Bucharest, located across the street from the National Museum of Art of Romania. During the Romanian Revolution of 1989, a fire was started in the building and over 500,000 books, along with 3,700 manuscripts, were burnt.

The Radcliffe Camera and All Souls College in Radcliffe Square, UK

A panoramic view of Radcliffe Camera and All Souls College in Radcliffe Square, Oxford, UK. Founded in the 11th century, Oxford University is the second oldest university in the English-speaking world.

Why Does Planning Fail?

Seven obstacles to successful business planning.

Two Approaches to Reinventing Marketing

As capitalism with its “selling,” and consumerism with its “buying,” approach saturation in the Western world, marketing, as a discipline, finds itself facing an increasingly difficult proposition – “how can it sell more to consumers who have everything and refuse to be sold to?

Strategic Readiness

The competitive advantages found in modern corporations, non-profit organizations, and even governmental agencies are increasingly determined by the strategic readiness of their intangible assets. Typically, an organization’s physical assets, such as machinery, finished goods inventory, or cash are immediately deployable in most situations. However, intangible assets present new challenges in terms of how responsively they can be deployed for business purposes.

The Theory of Branding

A six-point synopsis of the theory of branding.

The Possibilities for Patenting Supplement Formulations (PDF)

Intellectual property, and in particular a patent, is critical to protecting product formulations. Patents are the ‘holy grail’ of such formulations, and if a company owns a strong patent it has a limited monopoly in the marketplace that allows it to prevent competitors from copying or otherwise trading on its recipe or formulation for the term of that patent.

Brand Relevance

In a world of too many brands for human cognition to make sense of, a successful brand needs to stand for something that actually matters. What makes brands enduringly relevant today is the way their enterprise impacts the society, its culture, the environment, the world, and values which aren’t consumer-driven considerations.

What Is Intellectual Capital?

An explanation of the seven areas of Intellectual Capital: the brand, intellectual property and goodwill, active intelligence, corporate culture, people, experience and history, the work product.

Non-Financial Performance Measurements

We are all well-acquainted with the traditional measures of enterprise performance. But today, under the influence of globalization, environmental crises, and widespread ethical breakdown there is pressure to identify and report new, non-traditional, and “non-financial” measures of performance to get at newly recognized dimensions of enterprise value, success, and significance. These new demands emerge from a belief that social, environmental, ethical, and geopolitical factors materially impact the ability of a company or enterprise to perform favorably.